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Twitch Trends and Statistics for 2021
10 Twitch facts for 2021
Throughout 2021, Twitch is expected to see a significant increase in weekly traffic , which means that more and more brands will be interested in appearing on this platform. This growth is probably due to the fact that COVID-19 has changed our habits and also our interests, which has led to live broadcasts not only being about video games and other topics being made available on Twitch . This change has caused the type of audience interested in this platform to be much more varied.
Based on this growth, these are the Twitch data that should be taken into account if you want to implement this platform in a digital marketing strategy:
More than half of Twitch users are between 18 and 34 years old, and 14% are between 13 and 17 years old.
65 % of the audience are men.
23 % of traffic comes from the United States.
Germany accounts for 7% of traffic , South Korea 6% and Russia another 6%.
Twitch is currently available in over 230 countries .
Over 90% of gaming streaming content is consumed through Twitch.
More than 63% of video game-related content is consumed on Twitch.
Twitch viewership is expected to grow by more than 5.9% throughout 2021, according to eMarketer.
In 2021, League of the Legends is expected to remain one of the video games with the most hours of streaming on Twitch.
Topics such as music and performing arts have quadrupled their presence on Twitch and are expected to continue doing so.
As you can see, Twitch is a platform that is booming and, consequently, there is still a lot to do on it in terms of digital marketing.
Trends you should know about Twitch
Knowing the Twitch data for 2021, it is not surprising that more and more companies are interested in advertising on this platform owned by Amazon. But before doing so, it is important that you know the Twitch trends for 2021 .
Celebrities from the platform
Although it is often believed that YouTube content creators, famous or not, are the same as those on Twitch, more and more of them are exclusively on the latter.
