Twitter . 14 posts per day and no more than 1 post in the same hour.
Linkedin . 1 post per day.
Google+ . 2 posts per day.
Tip 16: Learn to handle trolls
trolls
Once your social media becomes popular, trolls will most likely appear , so before this happens we must know how to handle and make the best decisions in each case, we have to know when we should act or when it is best to let them get bored and leave.
Tip 17: Don't sync your phone
You should not turn social media management into a 24/7 job. We must establish a work schedule on the networks and always respect it, since it is essential to balance professional life with personal life.
Tip 18: The importance of a good Community Manager
There are many ways to manage Social Networks, more or less professional, and with more or less results, but a fundamental aspect in the success of the strategy is the professionalism of the Community Manager who manages our social profiles.
There is a huge difference if our social brand image is managed by a person with extensive training and experience in the area versus someone who is just starting out in Social Media.
Tip 19: Don't sell
This part will be the most difficult one you will have because there is no business manager in this world who understands that Social Networks should not or have to be used to sell.
If you explain that social networks are for creating and building loyalty in a community of users around our company brand, your boss will surely tell you: “Stop messing around and start selling the company.”
This sadly happens due to the lack of knowledge that many company managers have, because if we really manage to have a very good social image of our company, we will automatically be attracting many clients without needing to sell them anything directly, this is what is known as engagement marketing , and large companies and czech republic email address multinationals are experts in this practice and always use it.
Tip 20: Optimize your social profiles
In addition to creating a good design as we mentioned in tip 1, a very important aspect is to optimize the content that will be visible on our social profiles, since this will affect aspects such as SEO or the growth of our community.
It is important to understand that social media, in addition to being our company's communication channel, is also a tool that allows us to appear in Google search results and thereby increase the visibility of our brand in the search engine.
It is a fundamental part to know your audience because if we are offering them content that is not suitable for their idea or simply that it is not a topic of their preference, then we will be failing miserably in our Content Marketing strategy .
To listen to your audience I recommend the following tools.
