Did you know that more than 55% of online shoppers watch product videos before making a purchasing decision?
Today's consumers find video a useful tool in making pre-purchase decisions.
Consumers prefer to watch a video about a product than read about it.
Users who compare several products before purchasing watch videos to help them make a decision.
Video content can be used by any type of brand. They are useful for both B2C and B2B, as even the most complex solutions can be easily explained using images and audio. Therefore, video content allows most businesses afghanistan consumer mobile number list to help consumers make choices during their purchasing process:
#1. You can show the applications and functionalities of your products in detail and teach their correct use so that users can get the most out of them:
Through a product video, you can show your potential customers how your product or service works. They will be able to see the product you offer in action and learn about its benefits.
Explainer videos can make online shopping as realistic as shopping in a physical store, allowing customers to have a more up-close and personal experience with the product or service they are interested in purchasing.
In general, product videos give your brand a great opportunity to briefly and concisely explain what your product or service is all about.
#2. You can resolve your customers' doubts.
When making a purchasing decision, people often have a lot of questions and doubts. Explainer videos allow your company to answer your potential customers' questions before they even ask them.
If you want to directly address the most common concerns about your product, you need to find out as precisely as possible what questions or doubts your potential customers tend to have in the purchasing process in order to create an FAQ video that answers them all (how to set up or use a specific product or product features, or how to update an old product, etc.)
#3. Build a relationship of trust between your customer and your brand.
Customer trust is a key component of any marketing strategy, and video is one of the most effective ways to build it.
Any brand can create a website, but creating video content on a regular basis takes time and effort. Video quality is an important factor that will shape your customers’ opinions about your brand, build trust, and turn your audience into loyal customers.
Carefully crafted video scenes and high-quality production say a lot about the standards your brand meets. Good videos have the power to tell your story and the kind of qualities your business values.
Creating quality videos doesn't guarantee customer trust, but they are a great way to convey the value of your business.
Video can make up a big part of your overall message, so whatever approach you choose, align your videos with how your brand wants to position itself.
Types of videos that consumers trust:
Reviews / Testimonials
Social acceptance is an effective way to get potential customers to trust your business, so videos featuring real customers endorsing brands have become a powerful tool with incredible results.
Similarly, product reviews are great for giving potential customers insight into how your product works in the hands of others. We’ve all seen video product reviews and know how effective a positive one can be.
