Priority support
When you’re paying top dollar for an enterprise email service, you want to make sure help will be readily available when needed. Multiple support options by phone, chat, and email are the norm.
The best enterprise email solutions will go a step further lithuania telephone number data and provide a dedicated customer success manager. Not only will this person help solve issues, they’ll also take care of setup and onboarding.
This is key because as you’ll discover later on, some enterprise email marketing tools have a steep learning curve.
A helping hand will make things a lot easier and faster — especially for the initial platform migration if you’re switching from another ESP.
Integrations
Plugins and integrations that connect with your website and other enterprise software are essential.
A/B Testing
Test and learn — one of the best ways to improve email open rates and conversions. Look for a solution that’ll let you A/B test email subject lines and content.
A good enterprise email software will provide granular reports in real time. These are especially insightful for transactional emails where on-time delivery is crucial.
Bonus points for additional analytics features like heat maps, geography, and device reporting.
Email templates and design features
Various newsletter templates displayed on tablets.
This really depends on your in-house design resources.
Don’t have an email designer or your team doesn't know how to code HTML? Then beginner-friendly email editors like drag-and-drop builders will be your best friend.
Any service providing custom email templates is a big plus if you want killer designs that’ll stand out in the inbox.
Service Level Agreement
An SLA will give you peace of mind. It’ll cover things like uptime commitment or a fixed support response time.
