Making your product known
An advertising agency is one whose main objective is to promote a service, company or product. It uses traditional channels (press releases, television ads, radio spots) or online channels (blog posts, podcast mentions, social media ads ) to get into the mind of the consumer.
You may be interested in: Invasive advertising or inbound marketing.
Strategy at the service of companies
A marketing agency works in a more comprehensive way, covering several aspects. Before creating a campaign like an advertising agency would do, a strategy is developed, a course of action that indicates not only the channels but also the way to transmit the message we want to send.
You can also read: What is a digital marketing agency and how does it work?
This message is sent in a segmented manner to different groups who in turn receive a different message. All the data obtained is then analysed to optimise and improve subsequent strategies.
A digital marketing agency is also involved in other fields, such as designing websites that reinforce a campaign, measuring results or providing prior advice to companies.
Does a marketing agency compete with an advertising austria phone number list agency? Not at all. In a joint effort, a marketing company can rely on an advertising agency that does not have a department that can suggest product promotions, for example. A marketing agency, on the other hand, can become the perfect ally for an SME that needs to carry out work that it cannot do because it does not have qualified personnel for that type of task.
Does your company already have a marketing agency ? If the answer is no, you are in time to start the change you need to boost your presence in the digital world. Contact us, request your personalized advice with us here. We are your strategic digital ally.
