Data analyst: This is the person in charge of reviewing the results of your Inbound marketing actions as a whole, as well as transforming the big data that the company collects into useful information for making decisions . He or she needs to master Google Analytics and similar.
Project leader: This is the area manager and the person who ultimately makes the decisions regarding digital marketing actions. In addition, he or she manages the content editorial calendar, the marketing software and advertising actions on a monthly basis. He or she is ultimately responsible for the results of the entire area.
There are also digital marketing companies that take care of everything and save you from having to hire so many people. Considering that it is much cheaper to use an agency than to pay five or six salaries, it is clear why most small and medium-sized companies turn to agencies.
5 tips that will help your digital egypt email address marketing team evolve
If you choose to have your own digital marketing team, consider these five tips to optimize its performance to the maximum.
The worst thing you can do in digital marketing is to prioritize your work methodology over your results . The digital world evolves and changes at a dizzying pace , which is why you cannot ensure the success of a strategy by simply “following the manual.” In this sense, make it clear to your team that what matters to you are the results and give them freedom for everything else.
2: Simple communication
Digital marketing is full of technical terms that not everyone understands. If you are not an expert in the field, there may be many concepts that sound cryptic and mysterious to you. Don't make the mistake of letting your digital marketing team communicate in a different language, and ask the project leader to always explain to you in the clearest and simplest terms possible the what, how, when and why of their actions.
You need to take the time to really understand what your team is doing. It's okay to trust them, but blind trust is never a good thing. Better to ask than to lose control.
