Almost a year ago,

[bappy8]

The social media trends for 2022: voice, metaverse & TikTok the new scapegoat
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What a year 2021 has been in the field of social media. The development of 'human agency', in which the large tech platforms increasingly put the user in control due to external and government pressure , has gone even faster than I expected. Add up the number of lawsuits, hearings and privacy and security interventions by the big tech giants, it is dizzying. In this article I share 7 important developments and social media trends for 2022.

my previous article about social media trends went online on Frankwatching phone number list In contrast to the approach you were used to from me in previous years, it was not a list of (mostly) technical developments, but the user was completely central. Last year, the article was mainly about social developments in the field of social media.

It is already clear that 2022 will once again largely be dominated by the privacy and security discussion. There is no way back. Marketers must accept that the world of advertising has simply changed drastically .