Investing in influencers is a surefire way to amplify your TikTok marketing efforts, and they don’t have to be celebrities. Studies show that even micro-influencers get an 18% engagement rate . The most important factor is to ensure that the influencers you choose reflect your brand and align with the interests of your target viewers.
Here are few ways to make use of influencer marketing:
Send free products for reviews – This works best with micro-influencers who often offer genuine reviews in exchange for free products or services.
Collaborations or Sponsored Posts - Similar to Instagram collaborations, influencers will feature your product and your company account will share it.
Feature Influencers in Ads - TikTok Has a Creator Exchange Programto help you find advertising data creators that fit your business niche and budget. They create authentic content for you to share on your channel and get a percentage of the profits from the video.
4Leverage TikTok Ad Campaigns to Capture Customers
While TikTok can have organic viral reach, ads are essential when you are just starting out. TikTok ads effectively reach a large audience and help you grow your brand. We recommend using TikTok Messaging Ads that allow viewers to click to send a message to WhatsApp or Facebook where they chat most often.
Create engaging ads that encourage viewers to start a conversation to kickstart the customer journey. When they see a product or service, they will have questions; being able to chat directly builds trust.
Once you’ve addressed their questions, they may be ready to make a purchase. If not, you’ll have their contact information in respond.io and can continue to market to them.
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