Exclusively rational problem solving does not lead to original solutions

[rosebaby3892]

Being guided solely by rational problem-solving is like playing golf with just one club, says Sutherland. By being guided solely by rationality, we ignore a whole host of variables that are, in some cases, more valuable than logical and concrete information. This approach to business is actually sustainable - we are guided by economic guidelines that dictate that a specific target group whatsapp number list must be found and that we must address them in a way that, in our opinion, best fits their train of thought and behavior. We can metaphorically describe this approach as playing golf with just one club.

If you want an original solution, you will have to approach it differently. There are many reasons why certain people behave in a certain way. Taking a different golf club means looking at the target group from a different perspective .

10. Dare to be trivial
Sometimes the simplest solution makes the biggest difference. You may not need to change the tone of your campaign and change all your content to see progress. One extra sentence in your sales message can make a huge difference.

It is easy to fall into the trap of proportionality - the size of the change we expect is proportional to the amount or cost of the resources we invest . In complex systems, such as an advertising system, the situation should not be viewed in such a simplified way. Minimal changes can bring big results. The “ butterfly effect ” is a well-known phenomenon in psychology and physics, according to which small variations can significantly affect complex systems.

Sometimes the order of actions, the way you address someone, or something as simple as the layout of images on a website can significantly influence feedback. Something that seems trivial to us, is a decisive factor for someone else.

11. If there was a logical solution, we would have found it by now.
Rational thinking relies on logic and straightforward problem-solving. If there is a problem that has so far resisted all attempts at rationalization, there probably is no logical solution to it . It is impossible that no one has yet, through logical thinking, come up with a suitable solution, if one really exists. The Middle Ages are over and the great discoveries based solely on logic are probably behind us.