Are you looking to learn more about new sales strategies, but you get lost in a sea of content where the relevant and the irrelevant are mixed together all the time?
Until now, have you been content with applying the same old strategies to increase sales in a company but without a defined plan?
The solution to all this starts with the words business strategy .
This is what will allow you to see the scenario as a coherent and well-defined path to reach the goal of selling more, but in a planned and sustainable way.
If you are facing this challenge, keep list of yemen consumer email reading this article. Here you will learn some of the best sales strategies to include in your business planning:
Did you know that half of customers think customer experience is more important now than it was a year ago? In fact, 63% of managers say their companies are prioritizing this aspect more because it results in more sales. Yes, 75% of customers would spend more with a company that provides a good experience . ( Customer Experience Trends Report – Zendesk, 2021).
That is why one of the best sales strategies, Inbound Sales , is based on personalization to build a bond with the customer and achieve more sales.
This business strategy places the customer at the center – what is known as customer centric – and its actions are based on understanding the customer's needs and problems in order to provide them with the appropriate solution.
In a context where consumer habits have changed and migrated towards digital, it is prudent to choose a sales strategy that focuses on personalization and empathy.
Want to know more? Understand what Inbound Sales is and how to apply it .
2. Cross selling
You've probably been in this situation before: you're about to make a purchase on an e-commerce site and the company offers you a complementary product. For example, you're interested in buying a computer, and the site also shows you other products that people usually buy together, such as a computer and a case, or a computer, mouse and keyboard.
This is what a cross-selling strategy is all about , considered among the successful sales strategies . According to Statista , in Mexico alone, between 2019 and 2020, the number of e-commerce companies that applied cross-selling in their commercial strategy increased from 33% to 64% . For its part, the Amazon company declared that 35% of its profits come from cross-selling strategies.
Do you want to increase your sales with this powerful strategy? Read: What is cross selling ?
According to Huffington Post , attracting a new customer is up to 7 times more expensive than retaining a current one.
Customer loyalty is among the strategies to increase sales in a company because:
reduces the costs of acquiring new customers;
increases customer satisfaction and encourages word-of-mouth advertising ;
It is based on the consumption habits of loyal customers and offers them a personalized experience.
The best sales strategies adopt loyalty programs for these and other reasons. Thus, among the most implemented is the one that rewards customers for their loyalty. That is, the more they buy, the more they are rewarded.
