There’s no doubt brazil mobile phone number that the holidays are a great time for brands to connect with customers, drive sales, and build brand loyalty. But if you want to see all the benefits, you need to do everything you can to create valuable and memorable experiences for your audience.
In many cases it starts with an email.
But with so many emails these days, you need a smart email marketing campaign if you want to stand out and attract people to your website.
In this AZ guide, we’ll explain the key parts of a successful holiday email campaign. Our detailed guide covers everything you need to know to send click-worthy holiday emails.
Let's dive in!
An A-Z Guide to Launching Your Email Campaigns
A. Audience Segmentation
First, you need to make sure you’re reaching the right audience. If your message isn’t resonating with your subscribers, then they have no reason to visit your site.
Audience segmentation boils down to one idea: dividing your target audience into groups based on their behaviors, needs, and pain points. Having audience segments is very important because it allows you to create campaigns that are specific to each of them.
By creating customer segments like repeat customers, first-time buyers, and cart holders, you can deliver messages that are relevant to their needs and make them more relevant and engaging.
B – Branding
If you want to build trust and get people to open your emails, you need to use a consistent brand identity, even for holiday emails.
You can use colors that are consistent with the holidays, but when designing your campaign, you should also use your brand colors and fonts. Using a logo or familiar color scheme is a great way to entice people to read your emails.
You should also use the same brand tone of voice that you use in your other emails. People can sense when someone (or in this case, a business) is trying to scam you just to make a sale. You don't want people to feel that way, so it's important to be consistent with your brand, including your tone of voice.
Below, you can see Starbucks nailing its branding in a holiday email:
