Planning ahead brazil mobile phone number is important to keep track of important dates so you don’t rush at the last minute. It also allows you to cross-promote your campaigns, meaning you’ll know what to send when, whether it’s holiday offers, gift guides, or even reminders.
Good – Design
Your holiday emails should be simple, easy to understand, and engaging. The best way to convey this is through your design.
Cluttered, hard-to-read emails will drive people away, while warm, friendly holiday messages will ultimately make an impact.
Are you looking to learn how to launch a holiday email marketing campaign? If so, you’ve come to the right place!
There’s no doubt that the holidays are a great time for brands to connect with customers, drive sales, and build brand loyalty. But if you want to see all the benefits, you need to do everything you can to create valuable and memorable experiences for your audience.
In many cases it starts with an email.
But with so many emails these days, you need a smart email marketing campaign if you want to stand out and attract people to your website.
In this AZ guide, we’ll explain the key parts of a successful holiday email campaign. Our detailed guide covers everything you need to know to send click-worthy holiday emails.
Let's dive in!
An A-Z Guide to Launching Your Email Campaigns
A. Audience Segmentation
First, you need to make sure you’re reaching the right audience. If your message isn’t resonating with your subscribers, then they have no reason to visit your site.
Audience segmentation boils down to one idea: dividing your target audience into groups based on their behaviors, needs, and pain points. Having audience segments is very important because it allows you to create campaigns that are specific to each of them.
By creating customer segments like repeat customers, first-time buyers, and cart holders, you can deliver messages that are relevant to their needs and make them more relevant and engaging.
B – Branding
If you want to build trust and get people to open your emails, you need to use a consistent brand identity, even for holiday emails.
You can use colors that are consistent with the holidays, but when designing your campaign, you should also use your brand colors and fonts. Using a logo or familiar color scheme is a great way to entice people to read your emails.
You should also use the same brand tone of voice that you use in your other emails. People can sense when someone (or in this case, a business) is trying to scam you just to make a sale. You don't want people to feel that way, so it's important to be consistent with your brand, including your tone of voice.
Below, you can see Starbucks nailing its branding in a holiday email:
We recommend choosing seasonal colors and icons, such as snowflakes or warm colors. You should also leave black space between your text and images, giving your readers time to process what you're trying to say.
E – Automatic email
As you know, automation can perform repetitive tasks on a set schedule and send relevant messages in time based on customer actions.
With this in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for welcome emails, cart abandonment reminders, Black Friday emails, or even post-purchase thank-you emails to keep things running smoothly.
Automation reduces the tedious steps in your holiday email campaigns, meaning you have more time to focus on results and make sure everything runs smoothly.
F – Frequency
Sending emails at the right frequency is essential to keep people engaged with your brand.
Sending too many emails can frustrate subscribers and lead them to hit the “unsubscribe” button. Conversely, not sending enough emails can cause them to forget about your brand before they even make a purchase.
Neither of these situations are ideal, so you have to find the right fit yourself.
For example, you can start by sending 1-2 emails per week to see how people respond. One thing to keep in mind is that sending multiple emails per day shouldn’t be too common. In this scenario, only send emails during peak times, such as Black Friday .
Here's what others are saying about how often to email your audience:
