What should guerrilla marketing be associated with?

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We have explained what guerrilla marketing is. Now let's think about what words we should associate it with.


How is guerrilla marketing different from traditional marketing?
Traditional forms of marketing such as television, radio or even betting database social media advertising are very different from guerilla marketing.

Traditional marketing focuses on volume, the product itself or the brand and often requires larger financial outlays, while guerilla marketing strives for effectiveness through creativity, wants to influence the audience and focuses on the impact of the message on the target group.