As part of your app campaign, you can choose from 3 advertising objectives

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Getting More InstallsThe goal of these campaigns is to get new users to install your app. They effectively increase the number of downloads and help you quickly grow your user base.
Increase App ActionsThese campaigns target existing app users, encouraging them to take specific actions and use app features. To run this type of campaign, you need to have at least 50,000 app installs.
Increase App Registrations (Android Only)This objective is used to encourage btc users number database users to pre-register with your app before it is officially released. This is a strategy available only for apps on Android phones. It helps build anticipation and interest in your app before its release, which can lead to a stronger launch on release day.
"Smart" Campaigns
Google Smart Campaigns is an intuitive advertising solution for small businesses looking for a fast, automated ad optimization solution to improve their visibility on Google. It takes just 5 minutes to set up and your ads can appear on Google Search, Google Maps, Gmail, YouTube, and Google partner sites.

The campaign automatically measures performance and provides clear results, while you can focus on running your business. You only pay for clicks or views of your ads. Despite these advantages, smart campaigns are rarely chosen by specialists due to limited control and optimization options. This quick and easy solution is mainly aimed at people with no experience in running Google Ads campaigns.