Activities on Social Media

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In addition to the scope of work, the activities of a KOL are also somewhat different from influencers. An influencer usually posts various kinds of content to social media with very frequent intensity, considering that their goal is to build a predetermined image. A KOL actually also often posts content on social media, just not as much as influencers in general.

Why are Key Opinion Leaders Needed?
Key Opinion Leader
Many brands have used KOL services for various reasons. Here are some reasons why your brand needs KOL:

Increase Brand Credibility
A reliable KOL reviews a product based on their skills and experience vnpay database as professionals in their field. Then, this will increase awareness and form a good impression from the audience. So that the credibility of the brand will also increase.

Increase Engagement
In addition to increasing brand credibility, using KOL services can also indirectly increase brand social media account engagement. Content posts from KOLs related to your brand have a greater potential to be seen by many people, who will then decide to follow your social media accounts to get the latest information from the brand.