10 tips for creating infographics that increase your online visibility

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Infographics quietly entered the digital marketing sector in various professional fields, but quickly proved their effectiveness. They have become one of the best tools for attracting customers and increasing sales. For these and many other reasons, we shouldn't take this usefulness for granted and should apply it to our business whenever we have the opportunity.

What is an infographic?
To begin discussing this tool, it's important to first understand the concept. An infographic is a communication resource that combines images and text to convey complex information in a concise and creative way. It's often used to promote products or launch key ideas.

It has become popular as a highly effective tool thanks to a masterful combination of images, text, graphics, diagrams, and videos. You could include some types of traffic signs in infographics, for example. Don't you think we all understand what you're trying to uruguay mobile database convey with a single drawing and a few colors and/or numbers? When applied to digital marketing (although it requires a bit more skill), this is useful for improving engagement with posts, increasing online visibility, and contributing to reputation and sales.

Although it wasn't until the arrival of the internet that this communication resource gained popularity, the truth is that as early as 1858, the founder of modern nursing created a clever combination of text and images to promote better hygiene in the military.

This set a precedent for infographics to be used in the medical sector. In fact, the first infographics you remember are probably those from your healthcare center or when you were taught about dental hygiene in school.

There's no doubt that the versatility of infographics is one of the keys to their success, as with a little imagination and creativity, it's possible to convey almost any type of information.

What should an infographic include?

An infographic must be well-crafted and carefully designed, just like any other information medium. This tool plays a strategic role within a communication objective, so it's necessary to apply all our knowledge of digital marketing and communication to achieve it. What elements should an infographic include to achieve good results?

Qualification
The title is the first thing people see and what will—or won't—attract the attention of the viewer, in this case, the client or user. It should be short but concise, and clearly convey the topic and objective of the infographic.

Use infographics for important days that capture people's attention and are related in some way to your business to create a successful mix. For example, if you sell pet food, International Dog or Cat Day could be good opportunities for your business.

Remember: a short but clear title.

Text
Would you say a picture is worth a thousand words or a thousand words are worth a picture? Everyone may have a different answer to this question, but the truth is that in the case of infographics, both elements are essential.

Text serves a fundamental purpose, as it can provide a more precise explanation of what the image conveys. Therefore, it's important to include well-developed, concise, yet clear text in your infographics.

Sometimes there are concepts that cannot be explained with images alone, so text is essential when maximum simplification is not possible.