How do you see yourself in 5 years?

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I decided to study the postgraduate program in Search Engine Marketing and Web Analytics at IM because I needed to update my knowledge, especially from a practical perspective. In other words, I looked for a school where I not only had a solid theoretical foundation, but also where I could put what I'd learned into practice.

What did you like most about IM and how has it helped you improve as a digital professional?
In La Balear (LBPF Distribution Group), I was working with an external agency, but I wanted to be able to create campaigns myself again and also refresh my digital analytics skills. The postgraduate program in IM more than met my expectations for achieving this goal.

What I liked most bahamas mobile database about IM was its practical nature. At IM, they teach you everything, but they also teach you how to do it. Plus, the online campus is great, and there are excellent instructors.

As a digital professional, you have to stay constantly up-to-date with changes and developments. I'm always updating my knowledge, but from time to time I like to take a bit more extensive and formal training. IM is a school that offers a very interesting range of training options.

You currently work as Head of Digital Marketing and Digital Transformation at the Munich Group, working for clients such as BMW, MINI, and HONDA. How do you develop a strategy for a media company of this magnitude? What are the key factors to consider?
MUNICH GROUP is a business group comprising several companies related to the automotive industry, primarily dealerships. In a business group of this nature, strategies must be defined for both the group and each individual company.

In the case of group strategies, it's necessary to thoroughly understand the sector and its trends to find business opportunities and, at the same time, grow existing businesses. In the case of each individual dealership, dealer strategies must be developed that are in line with the group's objectives but also aligned with the brand's strategies, tone, and objectives.

What do you like most about your job? What are the challenges and benefits of working in the automotive industry?
What I like most is that I work in both digital marketing and the digitalization of processes and tools, which makes my day-to-day work anything but monotonous. It also allows me to have a holistic view of the business. I'm passionate about marketing and business strategies, so I'm lucky to work in something I love.

Working in the automotive sector is currently a challenge, as we are immersed in a revolution. New forms of mobility and consumer habits, greater environmental awareness, and the emergence of more sustainable alternatives such as electric cars and connected vehicles, the transformation of the sales process, and the digitalization of the purchasing experience... If we add to this the current crisis caused by the coronavirus, it is an exciting challenge.