The world of sales has changed dramatically in recent years.
Previously, there wasn't as much competition in the market. A salesperson with charisma and skills could devise a way to generate clients.
As globalization advances, digital transformation becomes the status quo, and software is taking over the world . In this context, competition has become brutal.
Likewise, having a brand or just a niche market isn't enough.
Look at Apple's dominance of the smartphone industry. In just a few years, they've managed to define and control the industry.
Think about the growth of ride-hailing platforms, like Uber. A bc data malaysia few years ago, jumping into a stranger's car would have been crazy.
Do you think your business model is exempt?
Rocket Internet in Berlin operates a "copycat" business model. That is, it takes successful ideas from other companies and modifies the name to test them in new markets.
Here's a list of 19 Latin American companies disrupting the business world and changing market dynamics.
However, competition is not your biggest challenge.
Consumers have evolved in a similar way. The same rapid flow and easy access to information have given rise to a new generation of consumers.
When it comes to making a purchase, they are more informed. They also enjoy a wider range of purchasing options. However, they don't necessarily prefer a specific brand.