Study: The use of digital marketing channels in Latin America

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Mitu523
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Joined: Thu Dec 05, 2024 5:13 am

Study: The use of digital marketing channels in Latin America

Post by Mitu523 »

In collaboration with QuestionPro , the best software in Spanish for conducting online surveys, we have carried out a study on the use of Digital Marketing channels in Latin America, with the aim of understanding the current challenges of companies in the region, but above all, unlike other studies, also to provide all readers and participants with a solution to each of these challenges.



Before we start, I would italy phone number list like to tell you about my experience in this collaboration, since most of the companies interviewed for this study are SMEs and are under the B2B (Business to Business) model and sometimes, when trying to get into the digital world, they have some arguments like “we don’t sell digitally like other companies that are focused on the end customer, that’s why we don’t invest in digital marketing”, but let me tell you that by selling to other companies, you have the opportunity to be a reference in your industry, so positioning your company digitally is essential if you want to gain visibility. 90% of customers search on the internet, so I invite you to join forces with other companies and together create content of interest to your industry and use tools like Benchmark Email (to distribute that content) and QuestionPro to collect and interpret the information.

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What data did we obtain in the study?
First, a survey was conducted among the clients of both platforms (Benchmark Email and QuestionPro) adding both databases together to determine the sample of 336 people to whom the questions were sent.
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