Make a keyword plan : select the main keywords related to your business, for which you want to improve your positioning on search engines. To discover the search volumes of each keyword you can use the many free online tools, for example
Select the best content : analyze the contents of your blog and choose the best. If you are starting from scratch, no problem: you can analyze the competition and select the contents that have obtained the first positions in the engines.
Rewrite and improve : starting from what you have chosen you can create finland phone number library a better version. More updated, longer, more graphically appealing, etc. There are many ways in which you can improve an existing content!
Optimize other posts on long-tail keywords : create or optimize content on long-tail keywords, so they can become insights into your cornerstone content
Take care of the interconnections : to indicate to Google but above all to your users how to best consult the contents, make sure that the cornerstone has links to the long-tail articles and vice versa.
The last step, of course, is promotion! Climbing the SERP and getting good SEO positions may not be immediate; in the meantime, you can give visibility to your cornerstone with various channels, such as email marketing , social media marketing or PPC campaigns .
What about you? Have you created your cornerstone content yet?
PS Did you know that you can increase the number of leads obtained from your cornerstone thanks to Lead Champion booster ? And discover which companies are interested in your content thanks to Lead Champion discover ?
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