Depth of analysis: While social listening focuses primarily on collecting and monitoring conversations on social networks, social intelligence goes a little further and provides us with strategic insights based on the analysis of sentiments, relevant topics, behavioral patterns and emerging trends.
Context and understanding: Social intelligence is not just about monitoring social media, as social listening does, but about analysing and understanding the context of current events, relevant news and market changes. This allows us to more fully understand people's opinions and attitudes.
Influencer analysis : In addition to analyzing finland email address mentions of a brand, social intelligence examines who the opinion leaders are and how they influence conversations. This is very important because it provides valuable information on how influencers can affect brand perception and consumer purchasing decisions.
Action and decision-making: Social intelligence goes a little further than collecting data; it provides us with strategic insights that can guide you in decision-making, allowing you to identify market opportunities, adjust strategies and optimize campaigns to achieve better results.
Measuring impact: Unlike social listening , which focuses solely on collecting information, social intelligence allows you to measure the real impact of your actions, since the analysis is contextual and of the entire digital ecosystem.
Use and application: While social listening is more focused on analysis within social media departments, social intelligence is applied in other areas such as market research, communication and marketing.
In short, social intelligence is one of the key trends in the world of digital marketing this year, and it will allow you to better understand your audience and adapt to their needs.
