Do you want to know how to automate your sales team ? Click here and download the free ebook we have prepared for you with the 5 steps to have an automated sales team.
How to set up a digital marketing team in your company
Before you start: what do you need from your digital marketing team?
In order to properly define the profiles we palestine email list to hire, we first need to be clear on these points:
Goals : What would you like to achieve with your digital marketing team? Digital marketing goals should be aligned with the company's overall marketing objectives and follow the famous SMART acronym (strategic, measurable, attainable, realistic and time-bound). For example, your goal might be to generate 100 sales-qualified leads per month.
Channels : Trying to cover too many channels at once is a strategic mistake, especially for small and medium-sized businesses. It is better to start with a few channels that fit the objectives we have set and the profile of our ideal audience , and try to grow little by little from there.
Budget : Budget is an essential factor in determining how many people we can include in our digital marketing team and what conditions we can offer them. It is important to keep in mind that we can outsource certain services through freelancers, especially if they are only going to be needed for one-off campaigns or if they do not justify a full-time position.
Resources : Sometimes the most appropriate solution is not to hire someone from scratch, but to train an existing employee in digital marketing. After all, they know the company and its ways better than anyone else. The most important thing is that they have the right attitude to change their career and are willing to continuously retrain.
