Marketing Online
April 24, 2023
SEM positioning is one of the main online marketing tools most used today, and we have to blame its effectiveness for this.
If you are reading this article, you will have already realized that both SEO and SEM have become part of your company.
It's like imagining ourselves as Harry Potter, as SEO and SEM are like the Ron and Hermione of our lives.
In this magical world of online marketing, there are several challenges and difficulties that Hermione brings us, for which we must be prepared with our best spells.
At Kiwop we want your business to be future-proof. That is why we recommend that you continue reading this article about the main challenges that SEM brings for the future so that you can get ahead of them and be prepared for SEM positioning .
Come on, the sorcery class is going to begin!
What is SEM
For this class, it is important that we explain the subject matter from the ground up. In this case, it is necessary that you know (or review) what this tool is and how it works.
SEM (Search Engine Marketing) is a form of online advertising that focuses on increasing the visibility and traffic of a website through promotion in the search results of search engines like Google .
SEM involves using paid ads to appear at the top of search results for specific keywords, which are defined on the search engine platform, such as Google Ads .
These ads are typically placed at the top or bottom of the search results page and are identified as “ads” or “publicity.”
We summarize it as “the action of paying for ads in search engine results”
Now it's time to go one step further if we want to face the challenges we encounter. To do this, we need to know what the process is like until the ad appears up there , at first glance.
Vector showing what SEM ads look like and where they are located in search results
How the ad appears in search results
This is very exciting! It's like discovering a wizard practicing spells with his magic wand.
First of all, it is important to understand that SEM works on a keyword auction system .
This means that advertisers who want to display their ads in paid search results must bid on keywords relevant to their products or services.
Find out how to choose the best keywords for your campaign with this guide.
When a user performs a search on the search engine, the auction system determines which ads will be displayed and in what order.
This is based on several factors, including total bid , keyword relevance , and the quality of your ad and landing page.
The relevance
Keyword relevance refers to the relationship between the keyword and the content of the ad and the landing page.
If an ad is relevant to the keyword and the landing page is high quality, it is more likely to appear higher in paid search results.
It's like when a wizard has to choose his wand in Diagon Alley, if he chooses one that suits his power, his spells will be more powerful.
The quality
Ad quality is determined by click-through rate (CTR) and landing page quality .
If an ad has a high click-through rate and the landing page is relevant and high quality, this tells the search engine that the ad is relevant and useful to users.
That is to say, if one can defeat enemies more easily, it is because one has the right wand with oneself.
Come on, there is still a lot to learn!
You can also find out how to create a successful SEM campaign .
6 reasons why you should invest in SEM
It's the same as if you ask a wizard why the wand is important to him, what would he do without it?
Well this is the same thing but in the real world, or as every good wizard would say, in the muggle world.
He would probably pull out a huge, dusty book to explain it to you, but since we're cooler, we'll show you in a few lines.
Increase your visibility ️
SEM allows you to display your ads in Google search results, increasing your brand visibility and helping you reach a wider audience .
Get closer to your audience
You can target your ads to specific audiences based on user demographics, location, device, and interests, increasing the relevance of your ads and the effectiveness of your campaigns.
It offers you fast results
Unlike SEO, which can take time to show results, SEM can drive traffic and conversions quickly, making it ideal for seasonal promotions and campaigns .
Control your budget
SEM allows you to set a daily budget for your campaigns and only pay for clicks on your ads, giving you greater control over your advertising spending.
It helps you measure and analyze your campaigns
SEM platforms provide tools to measure and analyze the performance of your campaigns, allowing you to make adjustments and optimizations in real time to maximize results.
Generate a higher ROI
SEM can generate a high return on investment (ROI) for businesses as you only pay for ad clicks and the ads are highly targeted to specific audiences , increasing the likelihood of conversion.
The end of class is approaching, and we don't want to say anything but... they say that they always save the best for last.
If you want more information about what SEM is, don't miss this article with everything you need to know about SEM .
People studying how to overcome the challenges of SEM
What does the future hold for SEM?
And since everything has its downside, not everything was going to be rainbows and glitter, the SEM also has its dark and gloomy side (well, not as much as Lord Voldemort, to be honest, but it has one).
We, however, are on the right side of history, so, as ex kuwait telegram data erts in the field, we not only bring you the challenges and difficulties that we consider most important that SEM will have to overcome in the future (and not too far away) .
But we are also going to give you our point of view and our secrets to overcome each one of them.
Don't ask us why, just enjoy them.
Increased competition in search engines
As more businesses adopt SEM as part of their digital marketing strategy, competition on search engines continues to increase.
This means that advertising costs can increase , making it difficult to maximize return on investment (ROI).
To overcome this challenge, we suggest you focus on conversion rate optimization and ad relevance to improve your quality score and reduce your cost per click.
Find out how to analyze your competitors' SEM positioning strategy .
Changes in search engine algorithms
Search engines are constantly changing their algorithms to provide an improved search experience to their users.
This can affect the way SEM specialists optimize their advertising campaigns.
To keep up with changes in algorithms, we advise you to stay on top of the latest trends and use advanced monitoring and analysis techniques to detect and adapt to changes.
Increased use of mobile devices
Mobile device usage has surpassed desktop usage in many countries, and is expected to continue to increase.
