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Gamified Branded Effect by Tik Tok new filter for advertisers and brands
What is Tik Tok's Gamified Branded Effect?
Gamified Branded Effect is a new tool that brands use to invite users to use their facial expressions, gestures and postures to interact with the brand or its products.
TikTok_Gamified_Effect
The filter has more than 20 different formats, so that brands can customize the experience for users as much as possible. For example, there are options for users to juggle by simply moving their eyebrows, make different postures and combine them with each other, or steer a submarine with their head.
Gamified Branded Effect is looking to capitalize on the gamification trend on TikTok, as gaming-related content has grown by 200% compared to last year.
This tool joins other options already available to advertisers and brands on TikTok , such as the TopView format (videos in preferential placement), in-feed ads (with auto-playing videos of up to 60 seconds and music), brand takeover (large-format ads that appear when the user opens the app), hashtag challenges (videos that encourage users to do a challenge related to the brand and post it on their profile) and branded lenses (personalized augmented reality filters). This time, the social network is going a step further to get the brand to fully infiltrate the user's screen and offer a 100% interactive experience.
