A killer holiday email subject line is one of the best ways to boost open rates. Engage subscribers with attention-grabbing subject lines. Use FOMO, emojis, personalization, and more.
Further reading:
150 Email Subject Lines: Examples, Best Practices, and More
100 Halloween Email Subject Lines to Treat (Not Trick!) Your Readers
40 Black Friday & Cyber Monday Email Subject Lines to Boost Your Open Rates
50 Holiday & Christmas Email Subject Lines for Higher Open Rates
5. Share holiday gift guides
Play Santa this year and entice your customers with a holiday gift guide. This puts your products front and center. It also inspires holiday shoppers. After all, who doesn’t have trouble coming up with Christmas gift ideas?
This kind of holiday email marketing strategy provides value to your customers. The holidays are hectic enough without having to shop for loved ones. Your gift guide takes some of the stress out of the holiday shopping experience.
This holiday email marketing campaign from Perch & Parrow is a great example.
A holiday email marketing campaign by Perch jordan mobile phone numbers database and Barrow that shows grey squares with products on each square.
Created with Brevo
Big shopping events like Black Friday and Cyber Monday dominate holiday email marketing. Stand out from the competition by running campaigns on lesser known holidays as well.
Think about Giving Tuesday, Green Monday, and Small Business Saturday. An impactful campaign during one of these holidays can engage customers and make your business stand out.
A black holiday email marketing campaign with white and pink writing that says "shop small, 30% off sitewide".
Source
7. Promote holiday sales early
Two of the biggest shopping events of the season are Black Friday and Cyber Monday. Start promoting these holiday sales early. Don’t wait until the last minute to send out your campaigns!
Let your subscribers know ahead of time so they don’t miss out on your holiday offers. Build anticipation with countdowns. Share limited-time deals and early bird specials. And always: stick to a smart holiday email campaign schedule.
It’s better to start small and ramp up your efforts as the holidays approach. A good rule of thumb: don’t increase your year-to-date email frequency by more than 3X during the holidays. Otherwise your emails will start to look like spam, which can result in unsubscribes.
