However, the success of a business or personal brand is the diversification of communication channels and the tropicalization of the content or information shared. This means that each social network has its expiration date sooner or later.
Since the emergence of denmark consumer mobile number list email and social media, personal or business email has remained the constant communication channel, unlike networks that have changed hundreds of times, until reaching the ones we have today such as Facebook, Instagram, Twitter, Pinterest, etc.
But from this point a great question arises that is very interesting to reflect on and it is:
Who sets the rules for social media?
The brand invests hours and hours in developing content and amplifying the reach radius on these platforms. We must be honest and admit that there may come a point where the network can disappear, either by decision of the managers who are the people who impose the rules of the game.
Although I agree that the community of each platform influences a large part of the decisions made on each social network, the final say will be given by its owners or creators, therefore there will always be a high dependence on them.
What would happen if one day a social network disappears or stops working?
It doesn't sound unrealistic or illogical, because if Hi5, MySpace, Vine, etc. disappeared, the others can do it too, but what should we do? Will we sit in a corner and cry? Of course not, we have to take action to continue maintaining contact and communication with the community gathered, therefore, it is necessary to rely on an email marketing strategy and website.
