Currently, the 28 countries that make up the European Union have their own laws on this matter, and they apply these laws in their international trade relations, which makes it difficult to exercise the right to the protection of personal data.
The new General Data Protection Regulation contains a wide range of requirements that impact all companies, regardless of sector or size, and that will often require being prepared with a different approach in the different areas of a business.
It will come into how to use france phone data effect on May 25, 2018, two years after the entry into force of Regulation 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing and free circulation of personal data. In this article we want to help you understand what you must do to comply with this new regulation and at the same time give you the assurance that Benchmark, your Email Marketing tool, has also adapted to it.
The new GDPR does not eliminate national legislation but harmonizes it in many aspects, as well as delegates the same decisions with respect to others, but it is true that those responsible must first and foremost assume that the reference standard is the GDPR and not the national regulations.
If you are already complying with the LOPD, you already have a good starting point, but you will undoubtedly have to make changes in accordance with the correct application of this new Regulation.
There are three fundamental aspects that you must take into account in your email marketing strategy: consent, access and data collection.
CONSENT
According to Article 4 (11), it defines the "consent of the data subject" as any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
As the definition states, user consent must be unequivocal and explicit. These two words eliminate any ambiguity.
