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Francesco Wong, student of IM and Marketing Coordinator in Perulab SA

Posted: Sat Dec 07, 2024 3:26 am
by sakib25
Francesco is passionate about digital marketing and does not hesitate to continue growing and training. He currently works as a Marketing Coordinator at Perubal SA and during this stage he has taken our Mobile Marketing Course , where he was able to apply what he learned in his work and professional projects. He tells us about his career in the following interview.

All your studies have been focused on marketing. How did you come to this conclusion?
The thing is that since I was a child, my father always talked to me the essential guide to telemarketing about business. He is an auditor, but he also has businesses in which he made me a part. I was very excited to make transactions and learn about topics that my friends had no idea about at that time because of my age.

I think that is where my appetite for going for more and not stopping both academically and professionally comes from. I currently work as a clerk, and I also have my own projects that are enriched by the experience I gain in the companies where I work.

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In 2015 you worked as a marketing manager at Schubert Company. What did you learn during this time?
At that company, I was dedicated to implementing the entire B2C marketing and sales strategy. I was in charge of a team of more than 10 salespeople, in which we proposed different 360 marketing strategies to be able to impact end consumers.

I learned from the traditional sales channel, in which market research is very relevant to find the right insights to satisfy the brand's loyal customers in a shorter time.