What used to be the typical job of supplier salespeople, showing stores their product catalogue and convincing them to work with them, is now more like a B2C sale in which the customer searches for information, compares, and then decides to contact the supplier to finalize the purchase.
At Kiwop , we want your business to be future-proof. That's why we recommend that you continue reading this article on the best B2B strategies for 2022 .
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What is a B2B business and what differentiates it from B2C?
A B2B business is one that is focused on selling to other companies ( Business to Business ), while B2C businesses are those where the final customer is the consumer ( Business to Consumer ).
The definitive guide on how to create a good B2B online
B2B is business focused on other businesses
In the past, each sales process was very different, but over time they have become more similar, although there are still some points that are different.
While B2B business focuses on the features and functionalities of the product, B2C focuses on the benefits that this product brings to the end customer.
B2B focuses on showing the data, functionalities and specific features of the product or service while B2C focuses more on the emotional part.
In B2B, the content is based on the benefits of the product or service, while in B2C it is shown through storytelling.
The purchasing process in B2B is usually slow and complex, while in B2C the process is as simple and direct as possible.
Purchasing in B2B is usually rational while in B2C it is usually emotional.
If you want to delve deeper into the differences, we recommend that you learn the meaning, differences and examples of B2B and B2C .
Tips for starting a B2B online business
Analysis of the market and ourselves
To start our B2B business we must know where we are in the market and laos telegram have a clear action and strategy.
If we analyse the market in which we want to operate, it will help us to know where we are starting from and to be able to establish a clearer strategy and objectives.
The definitive guide on how to create a good B2B online
Setting our goals is crucial
Next, to analyze ourselves we can do a SWOT analysis .
We must know what our weaknesses, threats, strengths and opportunities are.
What weaknesses do we have? Price? Shipping costs? Delivery time?
We need to know what they are in order to try to improve them and be able to be on par with our competition.
What threats are there around us? It could be that there is too much competition, that our sector is in decline or that there is not much demand for our products.
Strengths ? Do we have a very good quality-price catalog? Do we have a system that makes it very easy to place orders or is it easy to communicate with us? We must know what our strengths are in order to take advantage of them .
Opportunities ? Is there still room for further exploration in our market? Where can we have an advantage?
Once we have analyzed all this, we can design a clearer strategy with more realistic and concrete objectives.
Strategies for online B2B
The definitive guide on how to create a good B2B online
Designing a good B2B strategy is essential
Now we will see some examples of strategies that work very well for B2B businesses .
Although the client we want to sell to is a company, companies are made up of people, which is why it is good to approach the sale as if it were a consumer.
One of the most powerful tools for B2B businesses is email. But it is important to personalize emails to be closer to the customer.
Social media is another essential tool. It is essential to stay active and make yourself visible on social media, as today everyone is connected through social media.
Another strategy we can use is to put videos in our content. Using videos makes your content much more visual. People prefer a video that they like and that is a subtle advertisement or propaganda to reading text or invasive marketing. With video, this can be achieved.
It is crucial to focus on the customer journey. Even though we are talking about B2B , if we make the customer journey simple, intuitive and attractive, it will be much easier for them to stay with us.
Now that you know what it means to create a B2B business , we can help you get it up and running.
Boost your B2B digital business in 2022
