But, even knowing this information, are brands really capable of designing a successful Video Marketing strategy? My opinion is that no, there is a lot of room for improvement and, in many cases, the barrier to entry is not a question of having a budget but of a mentality.
Let's start at the beginning, video marketing is the use of audiovisual content that must benefits of using bulgaria phone number list have a specific objective in our marketing plans, or in other words, it is the use of video but with criteria and strategy.
Before mentioning the different formats and tools to apply Video Marketing, it is vital that the first phases of the marketing plan are well defined. I say all this because we tend to go directly to the tools and this is one of the most common mistakes in brand marketing. The use of tools, without a clear strategy or objective, and without knowing the buyer persona in depth, makes little sense.
Therefore, once the internal and external analysis, Smart Objective, Buyer Persona and Strategy have been described, we will be ready to move on to Tactics and this is where video marketing should flourish according to the formats that best suit us.
SOCIAL VIDEO : This is the publication of a video natively on different social networks. It should be noted that most social networks play the video automatically, although not the audio, which must be activated by users. This is why it is advisable to subtitle it and thus capture the interest of users. Publishing a video natively is much more accepted by algorithms than not publishing a link to the video hosted on YouTube, for example.
Tools to create videos easily: Invideo, animaker, canva.
SOCIAL LIVES : These are the live broadcasts that social networks such as Facebook Live, Instagram Live, Youtube Live or Periscope allow us to do. This format allows communication to be bidirectional, since users can ask or give their opinion in the comments, as well as generate some type of live interaction such as giving a like.
Ideal format when you want to convey a lot of closeness and transparency.
MULTISTREAMING: These are live broadcasts that are carried out simultaneously on different social networks. The advantage is that you can concentrate the entire audience.
Tools: Streamyard, Restream, OBS.
WEBINAR or Web seminar : In this case, they are mostly educational content on a specific subject where attendees can ask their questions in writing.
Ideal for transmitting knowledge and therefore helps to have a reputation and visibility on the subject being projected.
Tools: Zoom, Webinar Jam, Go to Webinar.
