Unlike horizontal SaaS, the very essence of vertical SaaS tools is that of resolving specific industry challenges, following the future agenda of the entire SaaS industry. Think of these user-friendly, pre-built, tailored solutions as market experts with a deep understanding of a specific topic.
vertical SaaS is bound to maintain its leading position and high buy albania telemarketing data popularity, especially in industries like insurance, healthcare, or finance.
Very much like Vertical SaaS solutions, micro SaaS companies come to service a specific industry, audience segment, or even use case. Dominated by recognized players like Salesforce with a market value of $183.07 billion or Adobe, $152.37 billion, SaaS startups face formidable odds when competing head-on with established solutions such as these.
That is why most smaller businesses choose a more strategic gameplan, based on an advanced customer segmentation. By offering a solitary product, finely tailored to a specific market segment with distinct needs, SaaS businesses are actually competing in smaller markets, with a lower competition level.
Not only that but micro SaaS solutions can be developed and launched fast, with minimal resources. This gives developers a great advantage to quickly respond to customer demand, technological advancement, or market changes.
In the midst of the profound transformations in market dynamics, SaaS businesses struggle to grow while maintaining profitability. Unless they strategically manage their sales and marketing operations, the huge upfront investments, competition, and challenging customer retention can take a toll on their success.
Combined with artificial intelligence technologies and machine learning algorithms, BI-powered SaaS tools can provide users with comprehensive information that can lead to better operational automation.
Furthermore, while building stand-alone BI solutions is a great way to take advantage of this market opportunity, it’s not the only road to take. You can deliver greater value and increase business profitability by adding BI capabilities to existing SaaS systems.
