To do this, elements such as the form or the call to action are key to recording data and starting a relationship with those users who land on your page.
If, in addition, your landing page pursues the specific objective of generating sales of a specific product or service, we would be talking about what is known as a sales page.
In any case, whatever your goal, mastering the russian email address fundamentals of landing page design will allow you to offer a unique and exceptional user experience. Let's check it out!
Landing page design fundamentals to attract leads and sales
7 Key Fundamentals of Landing Page Design
Without a doubt, before you get down to work and create the structure and copy of a truly effective landing page, you must study its design and check that it complies with the basic principles responsible for attracting and persuading towards conversion.
Keep in mind that if a page is not aesthetically pleasing or well-organized, it will not generate trust among users and will further alienate them from your objective, leading them to abandon the page before even reading any text.
So, to avoid abandonment and improve your conversion metrics, we recommend that you always have the structure and design tools for landing pages at hand , as well as the fundamentals that we will see below:
1# Shocking photos and videos
Many users prefer video or image as their preferred format to tell a story or explain how something works.
Therefore, if it is a sales page and your intention is to sell a product, you should try to show a high-quality photo (and from different angles) of the product in question, which shows its benefits.
For example: We have even seen successful landing pages that include an emotional video, which takes up almost the entire Above The Fold section (without scrolling), and which generates such an impact that they do not even include a headline or description (although they never hurt).
