That’s all well and good, but what does growth hacking look like in practice ? To inspire you to implement it in your own brand, I want to share with you these 7 cases of exponential growth that saint kitts and nevis email list to turn traditional ideas about how to promote a brand on their head.
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Growth hacking 7 success stories and how they managed to grow exponentially
1) McDonalds
There is a common misconception that growth hacking is something very new and linked to the online world, but the McDonalds case shows us that it has been with us for much longer than we think.
In 1959, the US automobile industry was booming, and so was road construction. So the brand decided to place a McDonald's, with its distinctive golden arches that make it identifiable from a distance, at every interstate highway exit.
In this way, the brand would be present in the daily lives of millions of people, all over the map of the United States. For people who went on road trips, it was very easy to stop at one of these McDonald's and eat directly in the car (with its famous " drive-thru " option). A simple but tremendously effective way to increase its customer base.
The key to the success of this growth-hacking action is to anticipate market developments with an option that combines store positioning and marketing. McDonalds took into account the growth in car purchases, the increase in travel and the standard of living of American society to corner a niche market and get ahead of the competition .
growth hacking examples
2) Hotmail
The Hotmail case is one of the best known in the world of growth hacking and shows us that to carry out this type of strategy it is not necessary to have large budgets or make large investments in infrastructure (as in the case of McDonalds).
Back in 1996, before Hotmail was even acquired by Microsoft, one of their employees had a brilliant idea to expand their user base: include a marketing message at the bottom of every email sent . The logic behind it was that Hotmail users would send emails to their friends, who would be similar to them – ideal potential customers for the brand. Since their system was free to use, they made up for it by including advertising.
