Is Website Traffic Important? Here's How to Analyze and Study It
Increase website traffic . In most cases, when a client gives instructions regarding the objectives to be achieved from an SEO intervention, it is limited to this: asking for more clicks, more users on the web pages. And it is always interesting to show the project managers the rising graphs.
But is this really the ultimate goal? Clearly not, we are here to Philippines Phone Numbers transform web marketing tools – specifically the blog, the website, the e-commerce – into entry points for potential customers . Who must become such within the web pages. Or maybe they first turn into leads, send an email from a landing page and then ask for more information on the services.
At this point the workflow takes another step of the inbound marketing funnel . But in this path there is a point that interests us insistently: the traffic generated by the website, both thanks to Google and other sources. What do we need to know to avoid chasing useless chimeras?
Table of Contents
How to see a site's traffic
What to monitor with these tools
Can I find out my competitors' web traffic?
Do you analyze website traffic? How?
How to see a site's traffic
Let's start with the basics: how to get information about the visits that arrive on your portal? There are different ways, at least in theory. For example, a few years ago Shinystat was used a lot with its counter. Today, to monitor website traffic, there is Google Analytics.
This free tool (in the basic version) from Mountain View has created such a high and professional standard that it cannot be surpassed. So, among the tools to monitor and analyze traffic continuously I suggest installing and verifying the code on the website.
