With the Search Performance Report you can get valuable data on your SEO positioning on Google, on the change in ranking and on the visits obtained thanks to the visibility achieved in the SERP. Are there any alternatives to this combination to analyze website traffic? Maybe StatCounter.
This solution allows you to not only monitor visits but also Philippines Phone Numbers record the activities carried out on the site, the clicks performed and the mouse movements. In short, it works as a session reply and replaces at least in part the work done by tools such as Clarity, Hotjar and CrazyEgg. But it is difficult to do better than Google.
Must Read: How to Analyze Key Performance Indicators
What to monitor with these tools
Website traffic, in its absolute form, is a number that tells you how many people have visited your portal in a day, a week, a month. Obviously a higher number is a good sign, it means that the website is growing. But how? Sacrificing what? How does all this happen?
Google Analytics combined with Search Console allows you to achieve just that: a refined look at website traffic to help those involved in web performance understand what is happening , what to optimize and what, instead, to prune mercilessly. So, what and how to analyze?
aspects regarding the analysis of the visits received: do not stop only at the pure and simple counting of the clicks received, which could become an exercise in useless narcissism . This is why it becomes important to evaluate the quality of the visits.
traffic analysis with google analytics
You don't need to receive visits that immediately abandon the site . Through the use of Google Analytics you can start to think about the time spent, the number of pages visited on average, bounce rate - bounce frequency, interactions with the elements present on the page (buttons, videos, sliders, etc.), how many people abandon the domain after visiting a single page - and other metrics that can help you understand if there are usability problems.
An important detail: remember to exclude your IP from Google Analytics to avoid counting internal traffic among site visits. To achieve this result you must create an internal filter as suggested by the official guide.
The objectives completed
This is one of the fundamental points for a good analysis of a website traffic. Google Analytics allows you to create goals to give a concrete form to the efforts you make to give visibility to your project with company blogs, sponsored, email marketing, SEO and more.
In fact, the objectives are filters that allow you to monitor the progress of the website based on KPIs defined beforehand. The most famous traffic monitoring platform on the web gives you the possibility to choose a good number of objectives that you can easily set on your account:
Event: An action is performed on the website, such as watching a video.
Duration: Time spent viewing the top or bottom website.
Pages: Increase or decrease number of pages per session.
Destination: The page you were interested in while browsing.
A concrete example: we can add a destination goal to see how many people arrive on a certain landing page. Then we insert another goal on the thank you page .
In this way, not only do we monitor how many visits arrive on the conversion page, extrapolating how they get there, but we can cross-reference the data with those of the thank you page.
The thank you page (or thank you page) is the one that starts when there has been a conversion. All this gives you the possibility to understand what percentage of users arrive on the sales page and complete the action you have planned. To all this you can add other objectives to find out if people follow your instructions and show more or less interest in your work.
Traffic sources
This is a problem that not everyone asks themselves, only data analysts with a good SEO sensitivity go beyond the numbers of Google Analytics. Which are useful even in the basic version but do not go beyond the concepts of organic, direct and referral . Do you want to record more interesting parameters?
You need to use URL tracking to give clear parameters to web pages that are filtered by the web traffic analysis tool. But there is always Search Console that gives great satisfaction.
Evaluate organic traffic in search console
In this situation you can't do without it. In fact, this SEO tool can monitor the website traffic that comes from very specific sectors, such as Google News and Discover .
Without forgetting that the search performance can also extrapolate positioning and visits related to video and image results. In addition, there are clicks related to Google Light Web pages , or reduced versions of publications that appear when the connection does not allow loading anything else.
Can I find out my competitors' web traffic?
You can get estimates. In fact, you do not have the possibility of discovering the traffic of a website that is not yours, but there are SEO and SEM analysis tools that allow you to work in order to obtain useful information to estimate and hypothesize numbers. This happens in a simple way: by recording the positioning on Google and reporting the ranking obtained for certain queries.
Queries that have a certain search volume, we arrive at the possible conclusion. Also drawing graphs with respect to increases, decreases, peaks and troughs of traffic .
Estimate competitor traffic on seozoom
All this, for example, is possible with Seozoom and SEMrush: obviously we must always consider that we are working on a hypothetical but always useful plan in the benchmark phase, the analysis of online competitors necessary to define well-considered web marketing actions.
If we want to broaden our analysis, we can use other tools such as Facebook Ad Library and Not Just Analytics to discover the target and the topics on which our competitors focus most.
Must Read: SEO Cannibalization of Web Pages
Do you analyze website traffic? How?
All of this has a point of arrival: the data driven approach of online marketing. You can't continue to collect visits to be able to boast a website that grinds out traffic but remains dry of leads.
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Never lose sight of the fact that your portal pages are the means to reach an objective. For this reason, website traffic must be analyzed to understand who comes to the pages, what they want and how to improve the work in a continuous Deming cycle . Would you like to work in this direction?
