Consider the following azerbaijan mobile phone number example below. Let's say you have a customer who visited your website yesterday and checked out a few pricing plans. If that customer returns to visit your website the next day, you can personalize the experience by customizing the message for returning visitors (as shown below):
You can also proactively reach out to them and ask if they have any questions. For example, if you notice that a person is stuck on a pricing page for too long, you can integrate a ‘live chat’ service and proactively ask the user if they need help.
Thanks to giants like Amazon, Netflix, etc., customers demand personalized service regardless of industry/domain. Therefore, SaaS brands need to up their personalization game and drive customized services that offer relevant recommendations, instant search resolution, and fast assistance – the specialties of live chat software.
4. Pay attention to the 'Hicks' Law' and limit the number of choices.
Have you ever heard of decision paralysis? It happens when a customer is faced with too many choices and options. In psychology, we call it Hicks’ Law, which states, “The more stimuli (or choices) a user is exposed to, the longer it takes them to make a decision.”
The solution is very simple.
Limit the number of options you present to customers on your website, whether on pricing pages, registration pages, etc., if you want users to convert faster. PetalCard's website demonstrates this best practice as effectively as possible:
The design is simple and clean, with only two options offered to the user:
