Many people wonder what a newsletter is and why it is so essential today. Let's start by describing a situation that may sound familiar to you.
You wake up, turn off your phone alarm, and go take a shower. While you're having breakfast, you open your email inbox on your phone and check your emails. Suddenly, you read something that catches your eye. It's an email from one of your favorite stores saying that the new tablet mom database model (or whatever product suits your case) you've been waiting for has finally arrived in the store. You click on it, read the info, and decide you can't wait any longer. You're already buying that tablet.
This email is what we know as a “newsletter” and is one of the most powerful elements within an email marketing strategy. The newsletter is not just a commercial email. Take care of every word, the sending times or the web design of the newsletter.
Do you want to know exactly what a newsletter is and why they are so powerful? Why are they an essential element in your marketing strategy? Keep reading because we have all the answers for you.
Table of Contents
What is a newsletter?
A newsletter is basically an email sent to our subscribers informing them about news related to the brand , services and products. They are usually sent on a regular basis.
Remember this: an informative email that we send to our subscriber list . And we want to emphasize this aspect because it is important not to confuse them with other types of emails that we can also send. Below we help you continue to understand what a newsletter is and what it is not.
Differences between newsletters, mailings and email marketing
These three concepts are often used as if they were the same thing. However, although they are all related, they cannot be used as synonyms:
Mailing : This is a mass sending of promotional information to databases that do not belong to the brand.
Email marketing : is a strategy that attempts to connect with the audience through email.
Email marketing is the term we use to refer to communication with customers via email. And, within this strategy, we can find different types of emails, such as mailings and newsletters.
Why is it so important to send emails to our customers?
People can't stand being sent promotions every day. But nobody gets bored of receiving interesting content.
Although this strategy has been “buried” more than once in the last 30 years, the truth is that it is not only not dead, but more alive than ever.
Let's take a look at its advantages:
Trust : one of the biggest advantages of this communication channel. Email is a somewhat personal element, the modern version of traditional letters. Also, as we will see in the next point, if you provide a lot of value, you will improve your brand image.
Added value : this is what an inbound marketing strategy is based on . Our content has to attract visitors and convert them into customers. A good way to get it across is via email.
Low cost : Its practice does not involve high costs. In fact, until you have a large number of subscribers, you can work with the free versions of some email marketing tools.
Loyalty : You can use email to send special or VIP content to your customers.
Web traffic : directly from your newsletter you can send your subscribers to the content or products you want to show them.
Return on Investment (ROI): Your ROI is much higher than with any other channel.
Segmentation : Email marketing tools can automatically segment your database based on user interactions with your emails. This will also help make your campaigns more effective.
Sales : You can send newsletters to promote new products. But be careful, this doesn't mean that every email you send to your customers has to be salesy. That won't work.
How to create a good newsletter?
These are some of the key points you should keep in mind when creating your business newsletter:
Offer content worth reading
It's outrageous how many newsletters are sent out that are just ads. Make sure you're providing useful and interesting content that your subscribers actually want to read.
