@robert_rose (Partly) Disagrees. #vivatechshare On Xgood Is Not The netherlands phone number resource Opposite Of Growthsaying That Companies Have “over-leveraged” Purpose-driven Content Or That They Must “course Correct” To Drive Growth In Challenging Times Sets The Expectation That Good And Growth Exist At Opposite Ends Of The Marketing Strategy Spectrum.that’s Not True.you’ll Find Many Companies That Have Done A Bad Initiatives. But Their Lack Of Success Doesn’t Mean Purpose-led Marketing Can’t Lead To Growth. It Just Means Their Initiatives Were Ill-conceived.
You Also Can Find Companies That Have Done A Bad Job Of Growth Marketing. That Doesn’t Mean Focusing On Brand Stories That Highlight Usefulness To The Planet Or Other Good Causes Won’t Help Them Differentiate And Grow.growth Is A Focus Of A Company’s Strategy For Success. The Approach Depends On The Object Of That Growth. Profitability? Revenue? Market Share? Each Requires A Different Choice From The Spectrum Of Brand And Marketing Plans.good, On The Other Hand, Is Both A Business Purpose/mission And A Differentiator For The Growth Strategy.
