Pause.reflecting On Anything In Feels Particularly nigeria phone number resource Challenging. Covid-? Everybody’s Got It. Global Conflict? Almost As Slowing. Inflation? Rising. Ugly Politics And Unpopular Decisions? Inevitable.with So Much Negative News, It’s Easy To Make Decisions Around Fear Of Loss Rather Than Perceived Gains.it’s Pretty Much Human Nature.losses Distort Gainsthe Concept Of Loss Aversion Describes How People Feel The Pain Of Losses More Than The Pleasure Of Gains.
In Other Words, Someone Who Loses $ Will Lose More Satisfaction Than The Same Person Would Gain From A $ Win.loss Aversion Affects Marketers All The Time. You Never Send That “we’re Going To Unsubscribe You Unless You Opt-in” Email For A Simple Reason: You’re More Afraid Of Losing Subscribers Than You Are Excited About The Possible Increase In Engagement Levels.a Related Theory, Called Loss Attention, States That People Tend To Allocate More Attention To A Task Or Situation When It Involves Loss Than When It Doesn’t.
