Customers: To find them, you must first know who they are
Posted: Tue Dec 03, 2024 8:44 am
It is no coincidence when you feel like a message or content is created specifically for you.
It means that, somewhere, a marketer has done his job well, taking the time to understand your goals, needs and objections: he has built the so-called buyer persona . He has studied real customers like you to orient his business and marketing strategies to the involvement , conversion and loyalty of new buyers ( like you ).
Now, that marketer has understood that there is one rule that no company can escape: know your customer .
Organizations that take the time to do this avoid the trap of selling to the wrong people at the wrong time.
“Tell me what I want to know and help me find the right option at each germany phone number library stage of my purchasing decision, or I'll go elsewhere . ”
Yes, because this is the fundamental point from which to start to set up an effective strategy – marketing, sales, lead generation. If I asked you point-blank “Who are your customers?” , would you be able to answer me precisely or would you hide behind a “Everyone is my potential customers” ?
The point is that your business must be clear about who you are going to introduce yourself to from time to time; shooting in the crowd is a very effective technique if you want to waste time and resources, while if you want to optimize and maximize your efforts, you should outline your buyer personas.
It means that, somewhere, a marketer has done his job well, taking the time to understand your goals, needs and objections: he has built the so-called buyer persona . He has studied real customers like you to orient his business and marketing strategies to the involvement , conversion and loyalty of new buyers ( like you ).
Now, that marketer has understood that there is one rule that no company can escape: know your customer .
Organizations that take the time to do this avoid the trap of selling to the wrong people at the wrong time.
“Tell me what I want to know and help me find the right option at each germany phone number library stage of my purchasing decision, or I'll go elsewhere . ”
Yes, because this is the fundamental point from which to start to set up an effective strategy – marketing, sales, lead generation. If I asked you point-blank “Who are your customers?” , would you be able to answer me precisely or would you hide behind a “Everyone is my potential customers” ?
The point is that your business must be clear about who you are going to introduce yourself to from time to time; shooting in the crowd is a very effective technique if you want to waste time and resources, while if you want to optimize and maximize your efforts, you should outline your buyer personas.