The first thing to do is to gather the information to be updated, look at the small business email list schedules and services affected by the holidays, and how this may affect your users and give them alternative options to mitigate the effect. Here are some recommendations based on our experience:
Prior preparation.
Advance notices : It's essential to start communicating about the closure early. You can include notices in pre-campaigns, such as blocks of text or images that explain the dates and conditions of the closure. For example, if your business closes in August, start giving notices as early as June to make sure everyone is informed in time.
Targeted campaign : In addition to regular newsletter announcements, consider sending a targeted campaign to inform customers about the closure. This is especially useful for online businesses that may continue to receive orders during the holidays.
Img 1: Oman printers – Img 2: Trainer4fit
Newsletter Design
Clarity and simplicity : The design of your newsletter should be simple and straightforward. Focus on crucial information: closing and reopening dates, and any changes to service hours. Avoid including additional information that may distract readers .
Responsive Templates : Use responsive email marketing templates to ensure they look good on all devices. This is important to ensure that all subscribers receive the message effectively, no matter how they access their emails .
Examples of “Closed for Vacation” Newsletters :
Essential content
Wish your clients a happy summer: Use your newsletter to wish them a happy summer. Start the newsletter in a fun and pleasant way, and you will make the subsequent message much more accepted.
Closure Details : Make sure to clearly specify the closure time period in both the subject line and body of the email. Let customers know that their orders or messages will be handled once business resumes .
Schedule change details: If your schedule changes, communicate the new schedule clearly and concisely, from the day you start to the day you return to normal. And how you can be contacted outside of those hours. Remember to also change your business profile on Google, and update your schedule and vacation details, so that customers who search for you on Google have up-to-date information.
