Hopefully, you have checked with the potential buyer(s) whether they have sufficient resources to buy your marketing agency. You know why they want to buy your company and you have checked references of the entrepreneur(s) in question.
On the other hand, the buyer has also done his homework and has checked, through due diligence, whether all the figures and statements made by you as the seller are correct.
The next step is to sign a letter of intent with a non-binding offer from the buyer that needs to be negotiated. Important points are: the sales price, the deal structure and important guarantees. It goes without saying that you do not just enter into negotiations. There are a number of things that you need to think about carefully in advance:
Set your limit
What is the minimum amount you want to australia phone number library receive for your company? Does the buyer's first offer deviate significantly from that? Then do not hesitate to break off negotiations.
Determine your goals
What are you willing to negotiate about? And what not? For some entrepreneurs, the company name is sacred. Other entrepreneurs want their staff to be treated fairly or to remain involved with the company for a while.
Warranties and Indemnities
In addition to the price and the payment terms, the guarantees and indemnities are the most important point of contention during the negotiations. These guarantees and indemnities must protect the buyer against all kinds of risks and claims from the past.
Be prepared to call off the sale
Never become dependent on the deal. Always be prepared to break off negotiations, otherwise your position will deteriorate. Better no deal than a bad deal.