You can now use a chatbot as a sophisticated, multipurpose tool to automate and streamline numerous processes, no matter what type of business you run.
Using a chatbot to help you with customer support is a no-brainer, as they can save you a lot of time and money. It can even complement your live chat customer service strategy! In addition to customer service, a chatbot that relies on rule-based behavior or even full-blown AI can also help you with your marketing initiatives. It can even boost sales by pushing customers further into your funnel!
We've compiled the norway phone number library most important insights and tips on how you can use a chatbot to drive more sales and generate more engagement.
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Create a very specific and personalized experience.
Talking to someone who knows your name is very different from a generic, non-personal conversation. By using a chatbot that integrates with social networks (like ManyChat ), your bot collects personal data about the person you're interacting with.
Instead of simply answering a customer support request with a generic response, your bot can go a step further and lead the customer into a personalized discussion that results in highly specific advice on what to buy next, based on your customer’s history and interests.
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Keep customers engaged for long periods of time
A chatbot is unique in this regard as it can interact with your audience for longer periods of time than other marketing techniques.
Example: Your customer is watching a video, and when the video ends normally, your customer's attention might drift elsewhere.
A chatbot, on the other hand, can learn from this interaction, capture attention, and then send your customer highly targeted advice based on their consumption of the video, essentially drawing your customer into a spiral of brand, product, and service pitches. There are almost endless possibilities to upsell and cross-sell anything you offer in a fun, personalized, and engaging way. It’s like a chat with a sales rep – one that you, as the business owner, can replicate for hundreds of customers at the same time without employing a single actual sales rep. Pretty neat, right?
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Increase your audience reach
Most chatbots are found on social media platforms like Facebook. This gives chatbots an essentially unlimited audience since most people are connected in some way to many other people, at least indirectly.
If you create a social media ad that is connected to a chatbot (yes, that is possible and even very effective), it is just a small tweak that allows you to reach a lot of new people. Chatbots can also be integrated into more than one messaging platform, allowing you to spread information about your products or business far and wide. This opens up new ways to generate leads, sales, and brand awareness.
Become a data-driven company
Chatbots provide the opportunity to become a data-driven business because they allow you to collect a lot of feedback from users. Most people don’t like filling out surveys if they know it’s a survey. It’s a different story if you’re talking to someone, and this is what a chatbot basically does: it’s like your own super-efficient little sales rep who takes notes on everything.
And of course, you can use this data to start using machine learning tools, analyze feedback and other information to find out what your audience likes, and even integrate help desk software to improve customer support. You can then use this data to create highly tailored and highly targeted marketing strategies focused on customer needs and wants.
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Present relevant content
Nobody likes to receive an avalanche of irrelevant spam in emails, text messages, and push notifications. Don’t be a part of this spam machine. Use a chatbot to stand out from the crowd. A chatbot can help you present only the information that really matters to your audience – they will thank you by buying your products and love your brand for being relevant.
Communication is fun.
You can get really creative with chatbots. Let your chatbot use emojis and allow your users to search for interesting things in your chatbot’s history. Using creativity with your chatbot opens up a whole new world of fun and engagement-driven marketing that almost feels like a game or entertainment.
It is truly a form of “advertainment” (advertising meets entertainment). Of course, it also increases traffic to your website and ultimately sales, as it creates touchpoints with your products.
Proactive advertising
Chatbots allow you to break the cycle of passive engagement. In the past, a customer had to first seek contact with a brand. A chatbot, however, can send welcome messages when people land on your website, thereby initiating conversations. This also boosts your brand’s reputation as proactive and responsive. In a world where products are everywhere, standing out from the crowd with personalized customer service and attention is what drives sales.
Seamless funnels
Leads are at the core of businesses’ marketing strategies, but generating leads is time-consuming. There are companies that help you generate leads, but chatbots are a very low-cost way to gather the information you need to reach out to potential customers with personalized content. Plus, bots are effective tools to automate and optimize your lead generation process. You can even A/B test your chatbot’s messages to see which message converts best.
Social media presence that never goes out of style
A customer service department cannot answer all queries unless it spends large sums of budget on them. A chatbot is online 24/7, responding incredibly fast to any questions and keeping its presence always up to date.
Great examples of companies using chatbots
There are many interesting ways to use chatbots to boost sales and increase engagement. Here's how well-known brands are using chatbots:
Spotify
In 2017, Spotify launched the Facebook Messenger bot that allows users to discover and share music directly with friends. Spotify’s chatbot is highly personalized; it gives you playlist recommendations based on your mood, what you’re doing, and the music genres you like.
