But today’s Google it world, Top-of-Mind-Awareness
just gets you in the ballgame. Sure it might ensure you are included in the consideration set, that consideration set is bigger than ever and assembled more quickly with a simple Internet search. Thus, it’s not enough anymore to just be top of mind, bosnia and herzegovina cell phone database you have to be the preferred top of mind option — TOMP. Because of the high, helpful frequency of contacts achieved via social selling, TOMP is far more achievable via this approach than any other. I explore this powerful relationship-based approach in my new book, The Invisible Sale.
Creating a Social Sales Force
Humans have limits. When it comes to networking, understanding the benefits of social selling or any other one-to-one effort, there are only 24 hours in a day, 7 days in a week, and 12 months in a year. Subtract things like sleep, kids, wives and husbands, a need to do something outside of just working for a living and you start to figure out that one person can only contact so many people in a meaningful manner. It’s why companies developed sales forces to begin with and continue to field them today.
Social Media gives you an incredibly powerful set of networking
tools to create that sense of attachment and then leverage it to your benefit. Think about the value of having hundreds of social agents (online social media connections that have that sense of attachment to you or your company) actively looking out for your best interests. How many conversations might these hundreds of agents hear a day, month or year? How many sales opportunities might they be able to send your way by simply recommending one of their friends or colleagues consider you or your company?
You can’t be everywhere. You can’t hear every
conversation much less participate in it. But with an army of social agents serving as your social sales force… well now you’re growing some might big ears.There are a ton of other benefits to social selling, and we’ll talk more about those over the coming months. So if you don’t want to miss any of that conversation, be sure to subscribe to this blog via email to ensure each and every social selling posts hits your inbox as soon as it’s posted.