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B2C stands for Business to Consumer , which literally means "business to consumer."

They are the set of strategies developed by a company that is dedicated to selling to the final consumer .

There are countless examples of this type of business. For example , Queen’s online store is aimed at end ...

Reinventing yourself is always a good thing, and even more so in the field of digital marketing, which, as we have said in previous articles, is a sector in constant change.

In a content marketing strategy, the most common thing is to generate new content, but you can also generate more traffic to ...

Tell me the truth, do you know anyone who doesn't use WhatsApp?

We are almost certain that the answer is “no” or “almost nobody”, so…

Why not take advantage of the channel to implement it in the digital marketing strategy in companies?

Include WhatsApp in your digital marketing strategy
Implement ...

We have them here!

A few days ago, Instagram announced something we've been waiting for for a looooong time: insights are now available for Reels .

And what does this mean?

More light for those of us who dedicate ourselves to creating content in this format.

Yes, we are very happy. And I'm sure ...

In almost all of our articles we have been telling you that the essential thing is to know your target, who you are addressing. Well, with the conversion funnel you will also achieve that, in addition to helping you make better decisions .

target conversion funnel
Get to know better how your target ...

The concept of “branding” is something that has been growing for quite some time.

But do we really know what it refers to ?


Branding and marketing go hand in hand



If you want to find out, stick around and take some notes.



What is branding?
Branding is more of a brand philosophy and approach ...

B2B has changed a lot in recent years with digitalization.

What used to be the typical job of supplier salespeople, showing stores their product catalogue and convincing them to work with them, is now more like a B2C sale in which the customer searches for information, compares, and then decides to ...

If you have a Magento website, you are probably trying to stay up to date with the best tools to support your business.

Do you want to know some new ones? In this article we give you 6 .


What is Magento?
In case you don't know, Magento is an open source e-commerce software owned by Adobe.

Being ...

You're browsing and suddenly a pop-up window appears with a chat in which a person asks you if you need help.

Does this sound familiar?

This is the magic of chatbots , a bot that can be programmed so that it performs tasks on its own and knows how to interact with users who visit your website as ...

In just a few years, social media has gone from being a small channel that brought together a certain group of people to having millions of registered users.

And thanks to this growth, social media is now an essential element within digital marketing strategies .

At Kiwop , we want your business ...