Singapore Data

Writing and designing newsletters to inform about summer vacation closures is an essential strategy to keep customers informed and maintain fluid communication. It is an essential complement to the “Out of Office” emails that company users activate when they are on vacation.

The first thing to do ...

As we mentioned in the post about the AIDA model applied to Email Marketing , the Call to Action has the function of collecting the impulse of desire and transforming it into action . There are techniques to optimize the Call to Action so that we increase the click ratios. These techniques generally ...

Today we want to echo a study that the DMA (Data & Marketing Association) has published together with Pure360 : DMA: Consumer Email Tracker 2020 . It investigates the opinions and use that consumers make of email marketing, with the aim of discovering possible areas of evolution and improvement ...

Email here, email there… We send hundreds of emails every day, but sometimes the quality of the content and form of our emails is insufficient. This is often the case with Transactional Email , which is often neglected and not given the importance it really deserves.

First of all, it is important ...

Content Marketing is a marketing strategy focused on creating and distributing relevant content (such as articles, e-books, and social media posts) without explicitly promoting the brand. In this way, the company helps its target audience solve their problems and becomes an authority on the subject ...

An e-commerce business needs to have tools to further encourage potential consumers to come in. However, when you create your digital brand, you need to understand that simply creating your store is not enough to make sales possible.

Therefore, to boost the success of your e-commerce, it is ...

There is no point in offering several payment methods in e-commerce, guaranteeing great prices, offering impeccable service , among other attributes if the consumer cannot find the page on the internet, do you agree? Well, using strategies to ensure a good ranking of the website on Google is ...

According to the Satete of B2B Digital Marketing survey by the agency Wepromote , the main objectives for B2B digital marketers have been:

Increase your customers' engagement
Improving the customer experience
Improve brand recognition
Increase website traffic
Refining qualified leads
Increase ...

Businesses and the way they do business are constantly evolving, consumers are also changing their preferences as their attachment to mobile devices increases, so why do digital marketing the same way as three, five or 10 years ago?



According to statistics compiled by Hubspot, B2C e-commerce ...

Hello. This is the WiLL Cloud Management Office. Did you know that retaining existing customers is five times more cost-effective than acquiring new customers? Today, we will introduce you to "retention emails," which are essential for customer retention. We hope that this information will be useful ...